Missed calls can be annoying—for both the caller and receiver. But it can be even more annoying if you’re a customer who’s been on hold for ages and then ends up not getting your call answered or being connected to the wrong person or department.

And don’t get us started on the bad hold music.

Every missed call to your business phone number could be a missed opportunity for a customer to connect with you—and that missed opportunity could mean lost revenue when the caller decides to try another business instead of yours.

So how can you save that situation? With a call forwarding service, of course.

What is a call forwarding service and how does it work?

Call forwarding is just a call management feature that lets you route unanswered calls to another number. (It’s kind of like an automatic call transfer.) If you’re on vacation, you can set up automatic rerouting so any calls to your number go to someone else.

Good VoIP phone services and communications platforms should come with a call forwarding service included. Here’s how it looks in Dialpad: